Time is running out for businesses and brands who operate as if there is no tomorrow or, at the very least, only a short term-future. That mindset, that approach, is simply unsustainable. There is too much at stake. And, yet, this presents a huge opportunity.
A logo is the symbol of a brand, it’s not the brand in isolation, because context matters. Put simply, the logo doesn’t make the brand—the brand gives the logo its value. That means the subject of ‘brand’ is a much bigger, more beneficial and a more valuable conversation than that of ‘logos’.
Whether it’s your business and its role in the future, or our collective future more broadly, designing a path forward is participatory and collective. It involves you, your staff, your stakeholders, the community in which you operate, and society in general. In short, the future will need to be designed together.
For businesses and brands in the 21st Century, the ripple effect of their actions and behaviours, as well as their services and products, influences how we perceive them. This isn’t just about accountability and responsibility, it’s also about good business. As societal trends shift, consumers are rewarding those who do business with a wider positive impact. And in the war for talent, these impact-led businesses also attract and retain the best and brightest staff.
These are just some of the many topics Kevin helps business leaders and organisations assess and navigate as they rethink the future, together.
Current activities include:
Collaborating with an expert team who is developing the infrastructure needed for autonomous electric flying vehicles of the future;
Collaborating with an expert team—spearheaded by an ex-NASA scientist—focused on developing a circular solution for data centres in order to reduce their environmental footprint;
TheSumOf digital venture: A fun, diverse and multicultural education app, with an Impact Model designed to help disadvantaged people;
Developing an identity and comprehensive guidelines for an inclusive and diverse organisation within the healthcare sector.
Previous branding commissions have included:
Branding and visual language for Edward de Bono’s life’s work, the first time this has ever been done;
Identity refresh and comprehensive guidelines for SBS, the world’s most multicultural broadcaster;
Identity and comprehensive guidelines for Services Australia, the Australian Federal Government’s services platform. (In collaboration with PwC, Jeremy de Villiers and David Nobay);
Identity and comprehensive guidelines for Workforce Australia, the Australian Federal Government’s laborforce platform. (In collaboration with PwC, Jeremy de Villiers and David Nobay);
Invited by The Australian Trade and Investment Commission (Austrade) to propose an identity and visual language concept for Brand Australia. (Note: The image in the ‘60,000 years young’ brochure cover is from Bangarra Dance Theatre and was used for concept purposes to reflect contemporary traditional Aboriginal culture);
Naming, positioning and identity for Pivotal, a wide-ranging spatial industries event involving NASA, Sustainable Development Outreach and The Business Of Cities, among others;
Positioning and identity for Meta Moto, a multidisciplinary consultancy firm providing strategic advice to governments, cities, utilities, transport and telecommunications organisations.
Book covers for Magabala Books, Australia’s leading Aboriginal owned and led Indigenous publishing house.