Contact:
Address:
TheSumOf, GPO Box 448, Brisbane, QLD 4001, Australia
About:
With over 25 years experience, TheSumOf uses branding to help business’ be better understood—internally and externally—by aligning Culture and Purpose with the business’ strategic intent.
TheSumOf works with collaborative, committed and courageous business leaders who are focused on pursuing meaningful projects, and who seek to challenge their category conventions.
TheSumOf is unusually selective about the business’ it works with. This is to ensure there is a good fit—that our values align and that mutual respect is upheld. The ultimate aim is to make a positive impact.
Acknowledgement:
TheSumOf acknowledges past, present and emerging Traditional Owners, particularly the Turrbal and Jagera people of present-day Brisbane.
Profile:
Kevin Finn is an internationally recognised designer. He began his career in Ireland at the studio that has designed all of U2’s album covers. Following this, and for seven years, he was Joint Creative Director of Saatchi Design, Sydney, part of the Saatchi & Saatchi global network.
Among other things, he was the first speaker at the inaugural TEDxBrisbane and has presented at various national and international events. He founded TheSumOf in 2007.
Finn is also founder, editor and publisher of Open Manifesto, an independent journal which for 15 years focused on the intersection of design with social, cultural, political and economic issues. Contributors have included Edward de Bono, Noam Chomsky, Alain de Botton (author and founder of The School of Life), various global thought leaders and world-leading designers, an ex-CIA operative, a real-life super hero and a real-life cyborg, among many others.
Finn’s personal philosophy is: There is wisdom in learning.