• Projects
  • Brand Principles
  • About

From complexity to clarity

Inside Out How a strategic positioning, branding and packaging, helped secure new retail listings and significant investment backing from a large multinational.

SBS How the first identity refresh in 17 years helped reposition the world’s most multicultural broadcaster and equip them for the digital age.

de Bono Global How Dr. Edward de Bono’s life’s work was given a comprehensive, timeless, playful branding system and visual language—for the first time ever.

Brisbane Festival How new branding—and a visual language deployed over four years—helped create a trusted national and international position in the market.

Beepo How a strategic positioning and branding helped reshape perceptions—and contributed to predicting revenue growth of 267% year on year.

hello@thesumof.com.au
TheSumOf © 2007—Present