Founded by Kevin Finn, TheSumOf is an independent design practice based in Australia, focusing on brand identity, with an emphasis on simple, strategic, intelligent and accessible communication.
With 20+ years experience, Kevin has applied this focus to helping shape some of the most exciting and diverse businesses, ranging from SBS (the world’s most multicultural broadcaster) to de Bono Global (the primary management company representing Edward de Bono’s life’s work) where he is Design Consultant and a member of their advisory board.
Kevin also applies this focus to his own entrepreneurial endeavours. As a result, he understands the passion, risks, demands and rewards of generating content, developing products and building a business.
His approach is underpinned by a belief in collaboration. Each project is the sum of everyone involved: clients, suppliers, stakeholders, partners—everyone! Projects also benefit from the sum of everyone’s life experience, because that’s what makes us all unique and interesting.
Kevin’s personal philosophy is:
There is wisdom in learning.
TheSumOf works with courageous business leaders who are focused on meaningful projects and who seek to step outside their category convention. The ultimate aim is to make a positive impact.
Keep it simple. Avoid simplistic.
It’s important to first understand the business and to separate assumptions from truth. Identifying who we are communicating to and what that message needs to be is crucial. This involves deep discussion and collaboration, empathy and experience. Although it is important, how it looks comes last.
The objective is to make the process as accessible, informative and enjoyable as possible with all stages being vital to the outcome.
Kevin has won numerous awards, including a prestigious ‘Yellow Pencil’ at the international D&AD (Design & Advertising) awards in London, as well as a Judges Choice at TDC (Type Directors Club), New York.
He has also judged numerous national and international awards, including judging D&AD in London on two occasions. He is regularly invited to speak at conferences, events, design schools and business leader forums and has spoken all over Australia, as well as Singapore, Kuala Lumper, Bangkok, Goa, New York, Dublin and Amsterdam.
Kevin was the first speaker at the inaugural TEDx Brisbane.