Open Manifesto #2:
Interpreting Visual Language

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Published in 2005—Sold out


Among others, Edward de Bono discusses the power of visual language and the immediacy it provides over verbal language, how the brain organises visual patterns and why he chooses to draw as he speaks when delivering a presentation. Ros Moriariy explains how enduring knowledge about preserving the (Australian) continent, for maybe 10,000 years, was enshrined in the symbols of Aboriginal visual language, handed down through both ceremony and daily life. Stefan Sagmeister debunks his previous Style=Fart motto, shares his views on globalisation, talks about his earlier aspirations to be a musician or film director, discusses his first year without clients and offers his comments on Australian design. Ingvar Kenne talks about the universality of the image as a means of communication, discusses his difficulty in getting clients to use Aboriginal models in fashion shoots and offers his views on the rise of digital photography, while Andrew Barnum asks Professor Ross Gibson whether there an Australian graphic tradition, discusses how design feeds into national identity and talks about the opportunism involved in the appropriation of Indigenous culture without proper context.


181 pages


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