“Finn’s book helps us do the hard work of building a brand that actually matters, one with heart and soul.”

Seth GodinAuthor, This is Marketing

“An extraordinarily thorough and perfectly designed book. It is rare for me to like any book on branding, but it is disturbing how much I loved Kevin’s book, Brand Principles. Dammit! Now I’m off brand.”

Brian CollinsCo-founder & Chief Creative Officer, Collins

“Kevin Finn inspires us to design from the inside out, aligning values and purpose with long-term impact. Brand Principles brings immense clarity and coherence not just to the design of brands, but to the design of all complex scenarios.”

Professor Claire AnnesleyDean of Arts, Design & Architecture, University of New South Wales

“Kevin Finn’s visual summation of my life’s work demonstrates the power of simplicity in action. I am delighted with the result.”

Edward de Bono