Inside Out

“Inside Out was an emerging, rapid growth business in dire need of rebranding. Following a series of agency pitches we tasked Kevin and his team with producing the new identity covering the full suite of assets from corporate branding, packaging to collaterals.

The result was outstanding. The refreshed aesthetic hit the mark perfectly with our core consumers, helped substantially in securing new retail listings and investment backing from a large multinational.”

Richard Skelton (Former) Marketing Director, Inside Out

Overview

In collaboration with THE BR&ND Co. we ran a series of deep-dive workshop sessions, which helped us uncover critical information about the business’ cultural values, their aspirations, and their newly refined business model. It also confirmed that a name change would not benefit the business, and all involved agreed on retaining the name Inside Out.

From this, we developed the strategic positioning, along with the identity design and packaging system to reflect the superior product quality, tailored specifically for Inside Out’s customers—those who appreciate a premium product, with a mainstream reach.

Deliverables

• Workshops
• Strategic positioning
• Branding
• Stationery design
• Packaging
• Carton/Box design
• Consultancy