State Library of Queensland
TheSumOf was commissioned by the State Library of Queensland (SLQ) as brand mentor and coach. We worked closely with senior management, a dedicated brand team consisting of 20 SLQ staff members from various departments, and the SLQ design department.
The process involved presentations on the fundamentals of branding; various workshops; identifying the ‘All yours’ strategic positioning; close collaboration with the SLQ Creative Director and design team as they developed the identity marque; and steering presentations to the SLQ Board of Directors.
The ‘All yours’ positioning has been adopted throughout the organisation and has helped focus SLQ’s internal culture. The strength and success of this project can be directly attributed to an organised and truly collaborative process, which put SLQ staff and its audience at the centre of the brand.
Deliverables
—Brand Mentor & Coach
—Consulting
—Staff workshops
—Support to internal design team
—Presentations to staff
—Participation in presentations to Board
Testimonial
“Kevin is a super-talented designer and design thinker. He is also incredibly generous and very serious about sharing his skill set. He is a great communicator and an inspiring speaker… Kevin is as comfortable advising the Board as he is brainstorming with junior staff.”
Cathy Stacey, Executive Manager Communications, State Library of Queensland (SLQ)