Brand Thinking

  • The brand paradox

    A logo says so much—and yet so little. Increasingly, we are interacting with logos more frequently, from app buttons through…

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  • Brands behaving badly

    United Airlines, Uber and Kit & Ace are a few of the high profile brands we’ve seen recently take a…

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  • How cities are challenging nation branding

    There is an obvious distinction between national identity and nation branding; the former being organic, fluid and long-term, while the…

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  • The age of brand activism?

    Corporate Social Responsibility (CSR) has been a long standing practice for many brands and businesses. While good work has been…

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  • Words Have Meaning

    It’s easy to overlook the importance and power of words, how we speak to colleagues, clients or customers—and to the…

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  • Are you brave enough?

    Business and design are awash with the words “innovation” and “disruption”. It seems that a business will be left behind…

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  • Cheap logos!!!

    In an era of 99 Designs and Fiverr, crowdsourcing has enabled anyone to get a cheap logo. And while many…

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  • How to reignite a heritage brand

    In recent years there has been an increased emphasis on branding and yet, despite this, a savvy approach still eludes…

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  • Design is deliberate

    In one of my conversations with Dr. Edward de Bono he provided me with the best definition of design I…

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  • Business ≠ Brand; Brand = Business

    Over the past few years, the terms ‘Brand’ and ‘Branding’ have been conflated. They have been used with abandon in…

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