Blog

  • I like LinkedIn. I use it a lot—mainly to share opinions, articles of interest and discussing their content through comments and posts. I use LinkedIn to read, research, and learn from others; and to keep up with what people are…

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  • A logo says so much—and yet so little. Increasingly, we are interacting with logos more frequently, from app buttons through to symbols that identify various levels of social status. In a relatively short space of time, logos have come to…

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  • United Airlines, Uber and Kit & Ace are a few of the high profile brands we’ve seen recently take a beating in the international press for behaviour that can only be described as reprehensible. But it has also given us…

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  • There is an obvious distinction between national identity and nation branding; the former being organic, fluid and long-term, while the latter being managed, contrived and often short-term. Where national identity is an ever-evolving narrative stretching from a country’s history and…

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  • Corporate Social Responsibility (CSR) has been a long standing practice for many brands and businesses. While good work has been achieved with genuine CSR, for the most part brands have avoided taking a direct political position and, as such, have…

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  • It’s easy to overlook the importance and power of words, how we speak to colleagues, clients or customers—and to the world, through emails, websites and social media, etc. While visual communication can be ambiguous and interpretive, verbal and written communication…

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  • Business and design are awash with the words “innovation” and “disruption”. It seems that a business will be left behind or abandoned if they’re not (at least talking or thinking about) innovating…

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  • In an era of 99 Designs and Fiverr, crowdsourcing has enabled anyone to get a cheap logo. And while many professional designers criticise this new reality, there is a valid place for the service. But it’s important to understand the…

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  • In recent years there has been an increased emphasis on branding and yet, despite this, a savvy approach still eludes many companies. I’ve seen established brands worry about whether “heritage and tradition” translates into “old and stuffy”. There is constant…

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  • In one of my conversations with Dr. Edward de Bono he provided me with the best definition of design I have ever heard—which I subscribe to and abide by to this day. “Design is deliberate.” It seems pretty simple, almost…

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  • Over the past few years, the terms ‘Brand’ and ‘Branding’ have been conflated. They have been used with abandon in discussions and debates about business, and have become interchangeable in the celebration and criticism of newly designed logo marks (also…

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